McDonald’s UK to give half million-pound grant to farmers for animal welfare
The latest Farm Forward Barometer – part of an ongoing programme of research commissioned by McDonald’s UK and conducted by the National Farm Research Unit – found 40% of livestock farmers plan to invest in animal welfare over the next 12 months.
This makes it the single biggest focus of investment, ahead of spending on infrastructure (37%) and working capital (30%). The research also showed that 88% of farmers are already accredited by a farm assurance scheme and, of those remaining, 20% are working to gain accreditation this year.
Asked why they are increasing their investment in animal welfare, beyond improving animal health, 88% believe that high welfare standards are vital to making UK farming globally competitive and 59% said they had seen an increased demand for higher welfare products over the last five years from food companies, retailers and end consumers.
The study also revealed a strong sense of personal responsibility amongst these farmers. Almost two thirds (64%) of respondents said they think individual farmers are responsible for driving animal welfare standards in the UK farming industry, followed by the ■