After free eggs Panera Bread now wants free chicken
The broiler chicken policy, which is aligned with the Global Animal Partnership’s standard, calls for, among other things, more space and improved environments for the birds.
With help of other market participants, the company hopes to achieve the following across the restaurant industry by 2024:
- Use new broiler breeds recognized as having higher welfare outcomes
- Provide birds more space (reduced stocking density)
- Offer improved environments, including litter, lighting and enrichment
- Ensure birds are rendered unconscious using multi-step controlled atmospheric stunning
“We started 13 years ago with chicken raised without antibiotics because we believed that a national restaurant company could use size and scale to affect change in the marketplace,” said Ron Shaich, CEO and founder of Panera Bread.
“Our journey to reduce antibiotics has taught us that truly transformational change requires moves by many stakeholders. It is our hope that leadership by companies like Panera will continue to be a catalyst for animal welfare across the industry.” ■