Amazon launches 3D Printed Products store
The new store is one of the largest online destinations to discover 3D printed products featuring convenient search tools, interactive 3D preview functionality and a product personalization widget. At launch to start, customers will find a wide range of items to browse including jewelry, toys, home décor and fashion accessories.
"The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail - that manufacturing can be more nimble to provide an immersive customer experience. Sellers, in alignment with designers and manufacturers, can offer more dynamic inventory for customers to personalize and truly make their own," said Petra Schindler-Carter, Director for Amazon Marketplace Sales.
The new store will feature fun and easy-to-use design templates for customers to put their individual style on an item they create and 3D preview capability to enhance the customer experience.
With the 3D product preview function, customers will be able to 360 degree rotate a virtual model of a product to tailor the item from every angle. After an item is personalized and the customer has finished the checkout process, the item is 3D printed on-demand by a manufacturing provider and shipped directly to the customer. ■