Anheuser-Busch announced a national campaign with the White House to help meet President Joe Biden’s goal of encouraging as many Americans as possible to get vaccinated against COVID-19 by July 4th.
With many parts of the country in a pivotal transition phase, the brewer is doubling down on its pledge to use its unique capabilities and deep connection to consumers to lead a strong and safe recovery by encouraging consumers to get their vaccines with its biggest beer giveaway in history.
“At Anheuser-Busch, we are committed to supporting the safe and strong recovery of our nation and being able to be together again at the places and with the people we have missed so much. This commitment includes encouraging Americans to get vaccinated, and we are excited to buy Americans 21+ a round of beer when we reach the White House goal,” said Michel Doukeris, CEO, Anheuser-Busch.
“We pride ourselves on stepping up both in times of need and in times of great celebration, and the past year has been no different. As we look ahead to brighter days with renewed optimism, we are proud to work alongside the White House to make a meaningful impact for our country, our communities and our consumers.”
As part of Anheuser-Busch’s “Let’s Grab A Beer” initiative aimed at playing an active role in the country’s recovery and making the moments that we come together over a beer even better, the brewer will offer its biggest beer giveaway ever to give eligible adults another reason to get their vaccines by July 4th.
When the nation reaches the White House’s goal of 70% of adults partially vaccinated, Anheuser-Busch will buy America’s next round of beer, seltzer, non-alcoholic beverage or other A-B product inclusive of over 100 brands to enjoy with family and friends.
Adults 21+ will simply upload a picture of themselves in their favorite place to grab a beer, whether with friends at their favorite local bar and restaurant or with family in their very own backyard, at MyCooler.com/Beer to enter to receive a beer on A-B. ■
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