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BMW i3 electric car gets official worldwide

Staff writer |
The international premiere of the BMW i3 was held simultaneously in the cities of London, New York and Beijing.

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The concept behind the new BMW i3 was presented to the global public in a live broadcast from the three locations. The BMW i3 is the world's first premium electric vehicle purpose-built from the ground up for electric power.

The campaign for the new BMW i3 started worldwide with a standard international online presence focused on the launch film, a redesigned website with configurator and the first print ads. Social network communications round out the campaign. The corresponding TV campaign will debut in November to coincide with the vehicle's pan-European market launch.

With the start of the campaign, interested users can easily configure the BMW i3 on the redesigned BMW i website and find all information on relevant topics, such as charging, everyday driveability, technology and BMW i dealerships. It is also easy and convenient to configure the BMW i3 or register for a test drive through the social networks where BMW i already has more than 1.3 million fans.

Online banner ads will be displayed on relevant sites, such as blogs or comparison portals for electrical and hybrid vehicles, and also inserted into editorial content. From mid-August, the BMW i app for Android, iPhone and iPad will also be available with extended functionality such as location-based visualisation of the BMW i3 range, a photo gallery, a visualiser with 360° panorama interior views of the new BMW i3 and a tool for arranging test drives.

BMW i3 has the 22-kilowatt, 450-pound lithium ion battery mounted centrally to provide power to a rear-mounted electric motor that turns the rear wheels. With 170 horsepower and 184 pound-feet of torque from zero rpm, the single-gear i3 can accelerate from 0-30 miles per hour in 3.5 seconds and 0-60 mph in about 7.0 seconds, but it has a top speed of only 93 mph.

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