POST Online Media Lite Edition



 

BRF spreads in the Middle East

Staff writer |
BRF launched its first processed foods plant in the Middle East, the largest in the region.

Article continues below






Approximately $160 million were invested in the construction of the unit, which is located in KIZAD's industrial district of Abu Dhabi, in the United Arab Emirates.

The strategic location of the unit will ensure fast and efficient access to strategic markets. The plant, which will produce processed foods (breaded products, hamburgers and pizzas, among other products), starts operating with approximately 350 employees, a number that could reach 1,400 in 2017, when the plant’s production capacity of 70,000 tons/year is achieved.

As with other plants operated by the company, the new unit's production lines follow strict standards of food safety, one of the most important attributes by Middle Eastern consumers.

"The ability to produce processed foods locally increases the company's flexibility to adapt products to local demand and favors the expansion of Sadia's product portfolio in the food services channel, offering the best options to customers," says Claudio Galeazzi, BRF's Global CEO.

"The opening of BRF's food unit represents an important milestone regarding our efforts to enable local development and diversify the emirate's economy in line with the economic plan of Abu Dhabi 2030. The opening of the new facility in KIZAD confirms the importance of the location, facilitating access to global markets", said Mohamed Juma Al Shamisi, CEO of KIZAD's industrial zone.


What to read next

French Accorhotels goes Arabic
Eutelsat Communications buys NOORSAT for $75 million
Aimia in a multi-year deal with HSBC