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CAG, SIA, and STB sign new joint partnership

Staff Writer |
Changi Airport Group (CAG), Singapore Airlines (SIA) and Singapore Tourism Board (STB) will take an ongoing joint partnership.

Under a renewed three-year partnership, the three parties will jointly invest $33.75 million, the highest-ever amount to promote Singapore as an attractive stopover and twinning1 destination.

The partnership’s joint marketing efforts will focus on promoting Singapore as a stopover or twinning destination to travellers globally.

This augments the previous approach of only targeting travellers from specific long-haul markets such as the USA and Europe.

Another focus area for the partnership is the broadening of a marketing program to woo business and MICE (Meetings, Incentives, Conventions and Exhibitions) visitors.

The partnership will also refresh the Free Singapore Tour (FST), which provides transfer passengers with a free taste of Singapore’s offerings.

FST will be expanded to include more authentic experiences curated based on travellers’ interests, such as a foodie tour where participants get to sample a popular local delight.

The Free Singapore Tour has been well-received, pulling in 59,000 passengers last year, up 8 per cent from the previous year.

As of April 2017, it was rated as one of the top ten tours on popular travel website TripAdvisor’s “Top Tours in Singapore”2.

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