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Carrefour launches new online banking service

Staff Writer |
Carrefour launched C-zam, a current account for anyone over 18 that can be opened on presentation of two identity cards and activated online in 10 minutes.

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It is also part of Carrefour chief executive Georges Plassat's ambition to step up the company's online expansion, as he looks to cement a turnaround that was initially largely focused on revamping the group's physical store network.

Plassat said this month that Carrefour targeted a group business volume of 4 billion euros ($4.3 billion) from E-commerce by 2020 against 1.2 billion in 2016.

"This service is fully in line with our digital transformation and Carrefour's will to innovate," Carrefour France executive director Noel Prioux told a news conference.

Under the offer, a client going to a Carrefour store can buy for 5 euros from April 18 onwards a box coupling a current account managed online to a Mastercard payment card.

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