Carrefour launches new online banking service
It is also part of Carrefour chief executive Georges Plassat's ambition to step up the company's online expansion, as he looks to cement a turnaround that was initially largely focused on revamping the group's physical store network.
Plassat said this month that Carrefour targeted a group business volume of 4 billion euros ($4.3 billion) from E-commerce by 2020 against 1.2 billion in 2016.
"This service is fully in line with our digital transformation and Carrefour's will to innovate," Carrefour France executive director Noel Prioux told a news conference.
Under the offer, a client going to a Carrefour store can buy for 5 euros from April 18 onwards a box coupling a current account managed online to a Mastercard payment card. ■