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Cisco and Facebook targeting Wi-Fi users

Staff writer |
Cisco announced a collaboration with Facebook that helps businesses proactively target promotions and advertisements based on customer preferences and demographics using Wi-Fi.

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The Cisco Connected Mobile Experience (CMX) with Facebook Wi-Fi is currently being piloted by some of the world's most popular retailers, hotels, restaurants and other public gathering spots. One example is Bonefish Grill, who is testing this solution in two of its restaurant locations.

This solution, coined CMX for Facebook Wi-Fi, helps improve the consumer experience, provides a quick and simple way for consumers to access Wi-Fi by checking in on Facebook, and gives businesses more opportunities to connect with their customers. CMX for Facebook Wi-Fi also provides businesses with more likes and check-ins for their Facebook Page, increasing the demographic data on their customers, so they can better serve them.

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