comScore, DISH Network enter expanded partnership
The integration of DISH's aggregated and projected TV viewing with comScore's services will provide the industry with more dynamic measurement and holistic reporting.
DISH has been a partner of comScore (formerly Rentrak) for nearly 10 years, and was Rentrak's first data partner with a national footprint.
comScore provides DISH with an internal system to make programming, marketing and advertising decisions every day. comScore also helps DISH measure addressable campaigns, allowing brands to deliver more relevant messages to viewers.
"DISH is a major partner that helped us change the measurement landscape by allowing massive and passive television measurement across a national footprint," said comScore's chief executive officer, Serge Matta.
"With our renewed partnership, advertisers can continue to get credible measurement, while creating ways to further increase the effectiveness and efficiency of advertising campaigns."
"comScore and DISH have been pioneers for years, leading the industry with accurate viewership measurement," said vice president of DISH Media Sales and Analytics, Adam Gaynor.
"This renewal signals our commitment to serving our customers and the industry's desire for reliable measurement." ■