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Emirates Skywards adds Europcar to its partners

Staff writer |
Emirates Skywards, the frequent flyer programme of Emirates Airline, has partnered with Europcar, one of the top rental services companies in Europe.

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Europcar operates one of the world's largest car rental networks and is winner of the Middle East's Leading Car Hire 2013 award. The partnership provides Emirates Skywards members with even more opportunities to earn Skywards Miles, awarding Miles for every booking with Europcar.

Emirates Skywards members will earn 600 Miles on rentals at all Europcar locations, with Gold and Platinum members eligible for an additional 200 bonus Miles per rental. If a premium car is booked all membership tiers will automatically earn 1,000 Miles.

Brian LaBelle, senior vice president of Emirates Skywards, and Marcus Bernhardt, chief commercial officer at Europcar Group, recently signed the agreement at a ceremony held at Emirates Airline Headquarters in Dubai.

"We are constantly expanding Emirates Skywards to create a frequent flyer programme that takes our members far beyond the immediate travel experience, rewarding loyalty with exclusive privileges and other benefits. New strategic partners, such as Europcar, give additional opportunities to earn Miles and we are committed to offering more choice and flexibility. This partnership provides members with another terrific opportunity to earn Miles faster and redeem them for a range of exclusive rewards and benefits," Mr. LaBelle said.

Marcus Bernhardt, Chief Commercial Officer, Europcar Group, said, "It is a great opportunity for our group to partner with Emirates Skywards, the award-winning frequent flyer programme from Emirates. We share a common customer focus, both our brands stand for high quality and customer satisfaction. This move will help us pursue our expansion in this growing market."

Members of Emirates Skywards can redeem their earned Miles for an extensive range of rewards. Redemption options include hotel accommodation, sporting events access, excursions and exclusive shopping, as well as flights and upgrades.

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