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Georgia: Purple Innovation plans to invest $21 million in Henry Co., create 360 jobs

Christian Fernsby |
Purple Innovation, Inc. has selected Henry County for their third U.S. manufacturing facility.

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Purple plans to make a $21 million investment in this 520,000 square foot facility, delivering 360 jobs to the area.

Established in 2015 by two brothers, Tony and Terry Pearce, with extensive experience in engineering and materials science, Purple’s mission is to help people feel better through innovative comfort products like mattresses, pillows, and seat cushions.

Purple’s patented gel technology, called the Purple Grid, was developed by the brothers to provide excellent support without sacrificing comfort through a surface that provides pressure relief.

Purple sells its products online through, and through wholesale partners and Purple showrooms around the country. Purple’s products are designed, manufactured, and assembled in the U.S.

The company is expanding its manufacturing operations to the East Coast to meet consumer demand.

The Georgia Department of Economic Development (GDEcD) was represented in this competitive project by the Global Commerce division’s Director of Advanced Manufacturing Ashley Varnum in partnership with Georgia Power, the Henry County Development Authority, and the Metro Atlanta Chamber.

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