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Google most valuable brand, Apple falls to No2

Staff writer |
A 40 percent rise in brand value drove Google to the number one position in the ranking. Apple, the second most valuable brand, has grown 826 percent in value since 2006.

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The brand has appreciated 324 percent in brand value since the inception of the BrandZ Top 100 Most Valuable Global Brands in 2006. Brands with these qualities, regardless of product category or region of origin, were best positioned to add value as North America, the UK and Continental Europe returned to strong economic health, even as the growth rate in the BRICs slowed.

Despite slower growth, China retained a major presence in the BrandZ Global Top 100 with 11 brands, only one brand less than a year ago. The performance indicates the potential impact of Chinese brands outside of China.

The fastest-growing brand in the ranking, Tencent, the Chinese social network and Internet portal, almost doubled in value, with a brand value increase of 97 percent, following a 52 percent increase a year ago. The Chinese online search brand Baidu, which is similar to Google, grew 46 percent in brand value. Amazon entered the Top 10 for the first time; Facebook, the second fastest rising brand, increased 68 percent in brand value; and Twitter and LinkedIn entered the BrandZ Global Top 100 for the first time.


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