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Google wants more personal data, buys Fitbit for $2.1 billion

Christian Fernsby |
Google's parent company Alphabet said it will acquire health tracking company Fitbit for $2.1 billion in cash.

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Topics: GOOGLE    FITBIT   

Fitbit, which helped pioneer the wearable devices, said: "The company never sells personal information, and Fitbit health and wellness data will not be used for Google ads."

Google echoes the statement, adding that: "We will give Fitbit users the choice to review, move, or delete their data."

Google is gaining a massive assortment of patents and know-how from Fitbit, and more importantly, nearly a decade of user data. But Google can change its mind like it did with Nest, in effect forcing users to merge Nest data with Google.

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