POST Online Media Lite Edition



 

Google wants more personal data, buys Fitbit for $2.1 billion

Christian Fernsby |
Google's parent company Alphabet said it will acquire health tracking company Fitbit for $2.1 billion in cash.

Article continues below



Topics: GOOGLE    FITBIT   

Fitbit, which helped pioneer the wearable devices, said: "The company never sells personal information, and Fitbit health and wellness data will not be used for Google ads."

Google echoes the statement, adding that: "We will give Fitbit users the choice to review, move, or delete their data."

Google is gaining a massive assortment of patents and know-how from Fitbit, and more importantly, nearly a decade of user data. But Google can change its mind like it did with Nest, in effect forcing users to merge Nest data with Google.


What to read next

Why is Google afraid of Microsoft?
EU files charges against Google over Android OS and apps
Google to stop scanning email for ads data