Hillshire Brands to acquire Van's Natural Foods
Van's has multiple product lines in frozen breakfast and snack foods. Hillshire Brands will pay $165 million for Van's, which is expected to have net revenues of approximately $60 million in calendar year 2014. The transaction is expected to close in May of 2014 pending regulatory clearance.
Van's Natural Foods will become part of Hillshire Brands' Retail segment, pairing with well-known brands such as Jimmy Dean, Hillshire Farm and Ball Park. Van's Natural Foods' management will continue to lead the business.
Van's Natural Foods is based in Phoenix and is a leading simple/clean ingredient food brand in frozen breakfast and snack foods including waffles, pancakes, cereal, crackers and snack bars. Van's frozen breakfast and snack foods are available at grocery stores, mass merchandise stores and natural food retailers nationwide. ■