POST Online Media Lite Edition


KongZhong and Kakao Corporation in partnership

Staff writer |
KongZhong Corporation (KONG) announced the partnership with Kakao Corporation of South Korea. KongZhong's mobile game Kooky Three Kingdoms will become the first product of the partnership, landing on Kakao Game Center.

Kakao Game Center is the largest mobile gaming platform in South Korea and the game will be available in early May.

Kooky Three Kingdoms is a Chinese Three Kingdoms era, fantasy themed MMORPG mobile game. It includes numerous play options, such as board game adventures, competitive battles, General Soul collection, and mercenary cultivation.

In the game, players can collect over 200 General Souls with various images and skills. After equipping them, players can obtain corresponding general's appearance and abilities, and write their own history of the Three Kingdoms.

In South Korea, 95% of the smart phone owners are Kakao users. As the most important channel for mobile game distribution, Kakao game platform strongly influences the preference of mobile game players in South Korea. The Kakao game platform has developed rapidly since July 2012 when it first came online and released popular games like "Anipang" and "Dragon Flight".

And in only one year, the total accumulated game subscriptions has exceeded 300 million with over 400 million game downloads and more than 30 million registered gamers (South Korea's population is about 49 million). The number of games has reached 250, and is increasing rapidly with 4 - 5 new games a week.

The "China Gaming Industry Report 2013" shows that the total sales revenue of China's self-developed online game in overseas market last year was 1.82 billion USD, a growth of 219.3% compared to 2012. Moreover, the export of Chinese mobile games has become an important new growth driver.

KongZhong has developed mobile games since 2005, and is one of the earliest domestic developers who went overseas and have achieved great success.

As KongZhong's first premium mobile game in 2014, Kooky Three Kingdoms gained a premium rating in the domestic market upon its release. It was first released through many channels as 360, UC, 91, PP, Wandoujia, Duoku, Jifeng etc. on the first open beta day. In the following 3 days since OB, Kooky Three Kingdoms reached Top 1 RPG game, Top 4 game and Top 7 free game on the ranks of App Store and user's interest in it increased by 600% based on the Baidu index.

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