LinkedIn buys lynda.com for $1.5 billion, will sell you courses
Lynda.com offers courses in a number of languages aimed at improving business, technology and creative skills. Subscription fees for its courses range between $250 and $375 per year.
With the integration of lynda.com and LinkedIn, users will know what skills are needed for the available jobs in their desired city, Ryan Roslansky, LinkedIn's head of content, wrote in a blog. However, that's not the points, everybody knows what skills are needed, the point is to sell education to prospective employees.
LinkedIn said it would pay about 52 percent in cash and about 48 percent in stock for the acquisition.
The deal would bolster LinkedIn's hiring business, which has clocked revenue growth of nearly 50 percent in each of the last three quarters, helped by rapid expansion in international markets such as China. ■