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LinkedIn launches Chinese website

Staff writer |
LinkedIn launched a Chinese language version of its website, a move that could jumpstart its expansion into the world's largest internet market.

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LinkedIn chief executive Jeff Weiner said that the company would be transparent about its practices. LinkedIn is still in the process of getting a license to operate the Chinese language site, which will require that the company maintain server computers in China that will store data about its Chinese users, according to a source familiar with the matter, reports China Daily.

LinkedIn has more than 4 million users in China who use its English language website, but the company has signaled that it is interested in making a broader expansion in the country.

Mr. Weiner said the Chinese language site would help LinkedIn reach 140 million professionals in China, providing the potential for the company to significantly expand its current audience of 277 million members.

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