Mazda Motor Taiwan opened
MMT will proactively plan and implement branding and sales strategies, aiming to increase sales in Taiwan.
Mazda began selling vehicles in Taiwan in 1959, and since 1998 all sales-related activities including sales and customer service have been carried out through Ford Distribution Taiwan Ltd. (FDTL). Mazda's vehicles are selling well in Taiwan, especially models that feature SKYACTIV technology such as the Mazda CX-5 and Mazda6 (known as Atenza in Japan).
Sales in the country in the fiscal year ended March 2014 were up almost 18 percent over the previous year.
MMT will take over FDTL's sales network and assume control of all sales-related activities. Moving forward, MMT aims to further enhance its sales structure and the Mazda brand in Taiwan. Ford Lio Ho Motor Co., Ltd. (FLH) currently produces the Mazda3 (Axela in Japan) and Mazda5 (Premacy in Japan) in Taiwan on a consignment basis and this arrangement will continue unchanged. ■