McLaren and YouTube in partnership
McLaren produces a range of creative video content hared on the McLaren YouTube channel and gives motor racing fans, petrol heads and people interested in cutting edge technology unique access to the heart of the company. This includes the award winning Tooned animated series, an anarchic behind the scenes look at McLaren's racing exploits.
The number of subscribers to McLaren's YouTube channel has increased by 397% in the last year and revenue generated from the new commercial channel will enable the company to invest in exciting future video projects.
"At McLaren we have great stories to tell. Whether it's the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our exciting new partnership with YouTube will enable people to get closer than ever to our drivers, our brand and our business," said John Allert, McLaren Group's brand director. ■