Nissan unveiled Nismo Concept Watch
The watch, unveiled ahead of its display at the Frankfurt Motor Show, is Nissan's first step into wearable technology and epitomizes its "fan first" approach to performance.
The Nissan Nismo Watch will allow drivers to monitor the efficiency of their vehicle with average speed and fuel consumption readings, access vehicle telematics and performance data while on track, capture biometric data via a heart rate monitor, connect to the car using a smartphone app via Bluetooth Low Energy, and receive tailored car messages from Nissan.
Earlier this year, Nissan launched the Nismo Lab, a mobile laboratory that features the latest, advanced biometric training tools such as brainwave technology and JukeRide. Nismo's vision is to take these digital age technologies and make them available to athletes from other disciplines and to Nissan owners through future wearable tech.
The sleek Nismo Watch will be available in three colors - black, white and the flagship black and red. The watch design was inspired by the Nismo ring and is reflected in a seamless, futuristic and ergonomic design. The simple user interface can be controlled by two buttons and is secured onto the driver's wrist via a simple snap-fit mechanism. ■