Perrigo buys scar management brand ScarAway
Enaltus is a portfolio company of HealthEdge Investment Partners.
“Intrepid understood the value drivers and brand value of the ScarAway brand from the outset. They ran a terrific process, resulting in the right acquiror for ScarAway and a great result for Enaltus and HealthEdge,” said Jeff Thompson, CEO of Enaltus and Partner at HealthEdge.
“We were impressed with the brand’s market leadership position, strong physician support network, and multi-channel presence—and we knew ScarAway would generate a great deal of interest,” added Steve Davis, Managing Director and Head of the Beauty & Personal Care practice at Intrepid.
ScarAway is the fastest growing brand in the category and is currently the No. 1 100% silicone scar treatment brand and the No. 2 brand in the overall consumer scar category in the U.S. ScarAway has distribution across all the leading retailers in the drug, mass, food, specialty and ecommerce channels with a presence in more than 35,000 doors in the U.S. ■