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Pfizer launches new website against counterfeit

Staff writer |
Pfizer launched Viagra home delivery, a new prescription-fulfillment website for its most counterfeited medicine. The site offers men an opportunity to buy Viagra (with a valid prescription) from a trusted source.

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Fake online pharmacies and the products they sell are an escalating public health threat. While the number of online pharmacies has increased to meet consumer demand, a recent review by the National Association of Boards of Pharmacy (NABP) has shown that as few as 3 percent of websites selling prescription drugs are legitimate pharmacies, and up to half offer foreign or non-FDA-approved drugs.

"Through our ongoing analyses, we've seen how fake pharmacy websites can lure consumers into buying counterfeit medicines with what seems to be an easy purchasing experience, but it may be putting their health at risk. We're pleased to see companies collaborating to develop and support solutions that will help patients obtain legitimate prescription medications online," said Carmen Catizone, executive director of NABP.

Pfizer's new Viagra home delivery online offering can be accessed through Viagra.com and includes comprehensive eCommerce functionality. With Viagra home delivery, men with ED can submit a new Viagra prescription or refill an existing one, estimate their co-pay in real-time, and check on the status of their order, from the privacy of their homes.

Free standard shipping is available in the continental United States, and expedited shipping options are available for a charge. CVS/pharmacy will handle all of the back-end functions, including the authentication of all prescriptions. Its online pharmacy, CVS.com, has received accreditation from the National Association of Boards of Pharmacy's VIPPS (Verified Internet Pharmacy Practice Sites) program.

Another way to buy safely is to look for other Verified Internet Pharmacy Practice Sites (VIPPS). To become VIPPS-accredited, an online pharmacy must meet several privacy, security and quality-assurance requirements. Buying from a VIPPS-accredited site will help ensure patients are getting legitimate medication and that personal health information is kept confidential.

There are almost 24 million searches a year for Viagra online. After a recent review of more than 10,000 Internet outlets selling prescription drugs, NABP listed almost 97 percent of the sites as "Not Recommended".

Pfizer Global Security evaluated 22 websites appearing in the top search results for the phrase "buy Viagra" and conducted chemical analysis of the pills advertised as Pfizer's Viagra: about 80 percent of these pills were counterfeit.


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