PSA Peugeot Citroën Q3 sales went up by 5.4%
Growth was significant in Europe (+7%) and very strong in Asia (+44.4%). Unit sales decreased in other regions, impacted in particular by a sharp decline in demand.
The European market expanded by 5.8% over the period, with certain countries experiencing strong growth (United Kingdom +7.6%, Spain +16.9%, Italy +5.3% and Germany +4.5%) and the French market that was almost stable (+0.5%).
In this environment, PSA Peugeot Citroën unit sales rose by 7% (o/w +8.7% in France) and market share of the Group in Europe held steady at 11.8%2 (down 0.1 point) by the end of September compared to the prior-year period. The Group pursued its pricing power policy for the three brands, Peugeot, Citroën and DS.
In Asia, unit sales rose by a robust 44.4%, lifted by the recent launches of the Peugeot 301, 2008 and 408, the Citroën C-Elysée and C4L and the start-up of the DS brand with the DS 5, DS 5 LS and DS 6. The increase in unit sales greatly exceeded the market’s growth of 8% in China, and the Group’s market share widened by 0.7 point compared with the same period in 2013 to 4.4%2.
In Latin America and Eurasia, unit sales declined by 38.2% and 62.4%, respectively. The market in both regions contracted noticeably, by 10.4% and 23.8%. The Group pursued its Back in the Race action plans - in particular, these plans focus on rationalising fixed costs and adjusting the line-up - with the goal of returning to breakeven in 2017.
In the Middle East and Africa and the India-Pacific region, the decline in PSA Peugeot Citroën’s key markets pushed down unit sales by 11.3% and 10.5%, respectively. These markets represent future opportunities for the Group.
In the third quarter of 2014, Group revenues totalled €12,296 million, a 1.6% rise over the prior-year period. Automotive Division revenues, excluding Chinese joint ventures contribution, edged back by 0.8% from third-quarter 2013 to €7,971 million, with revenues related to new car activity declining by 1.3% as the positive product mix and price effects only partially offset the negative volume and currency effects.
Pro forma Automotive Division revenues including our share in Chinese JVs amounted to €9,085 million, reflecting the very strong increase in revenues in China.
Faurecia reported revenues up 6.5%, to €4,386 million in the third quarter.
Banque PSA Finance‘s revenues are down 2% to €438 million in the third quarter.
At 30 September 2014, total inventory, including independent dealers, stood at 393,000 vehicles, down 15,000 units from the prior-year period. This performance confirms the Automotive Division’s good inventory management.
During the third quarter, all Back in the Race action plan levers are in action, with continued initiatives to reduce inventories and optimise working capital requirement, maintain Automotive Division CAPEX and R&D between 7 and 8% of revenues, differentiate the positioning the brands and improve their price positioning. ■