Rambler-Afisha and SUP Media to merge
The two companies announced they will be largest behind Yandex and Mail.ru Group with 60 million users from Russia each but there is also Vkontakte with 50 million users. Rambler-Afisha runs several websites, including Afisha.ru, Lenta.ru and Motor.ru, contextual advertising service Begun and Rambler.ru.
The Rambler-Afisha group was formed in 2010 by merging the Internet assets of its main shareholder, ProfMedia, which is owned by Vladimir Potanin. ProfMedia’s portfolio also includes TV channels TV3, MTV Russia and 2×2, and several radio stations and film companies.
SUP Media is best known in the West for being the parent company of blogging platform Livejournal, although it also owns Gazeta.ru and Championat.com, as well as +Sol, an online media sales house. The deal will reportedly see SUP Media head Alexander Mamut taking up the role of managing shareholder and chairman of the board of directors for the new company. ■