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Range Rover Evoque made in China ready to roll

Staff writer |
The Range Rover Evoque will roll off the production line at the Changshu plant of Chery Jaguar Land Rover Automotive Co Ltd on October 21.

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"Chery Jaguar Land Rover strives to be a leading automotive manufacturer to inspire excellence in China's premium car market. We will provide Chinese consumers with world-class Jaguar, Land Rover and joint venture-branded vehicles," said Chris Bryant, president of the venture.

The fourth foreign premium automotive brand with local production in China, Jaguar Land Rover and its Chinese partner Chery invested 10.9 billion yuan ($1.78 billion) to make Changshu the first manufacturing base for Jaguar Land Rover outside the UK, as well as the birthplace of a new joint venture brand.

With a state-of-the-art R&D facility included in the facility, planned production capacity for the first phase will be 130,000 units a year.

"This year is the most important year for Chery Jaguar Land Rover. We have strong confidence to achieve all our goals. Our plant opening and the launch of the first locally built vehicle demonstrate our determination and confidence to succeed in China's premium automobile market," said Zhu Guohua, deputy president of the joint venture. Currently, one in three Jaguar Land Rovers sold is a Range Rover Evoque.

Jaguar Land Rover now has three vehicle assembly plants, one engine plant and two product development facilities in the UK for the current 11 vehicle lines, which the company plans to extend in the near future.

According to Danella Bagnell, vehicle architecture planning director, the company will invest 3.5 billion pounds ($5.6 billion) in new product creation and capital expenditures over the next financial year.

Operating in 170 countries with 18 national sales companies, 74 importers and 54 export partners, Jaguar Land Rover now delivers its vehicles through 2,520 dealerships. It plans to expand the distribution network by 26 percent to 3,100 by 2016.

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