Ruby Hotels and hetras in technology partnership
Ruby Hotels are developing and operating new hotels which are taking the "budget design" idea to the next level and are especially accommodating modern target groups' preferences and priorities.
The brand stands for a completely new market segment which Ruby calls "lean luxury" by combining lean organizational structures and operational processes with an unique atmosphere and design in their hotels, offering character and soul right in the heart of the city.
Ruby Hotels, based in Munich, is able to build and operate hotels in very limited spaces in central city locations and is in their development strategy mainly focusing on conversions of existing buildings and properties. Top quality design, striking interiors and city-center locations combine to form a desirable product at an attractive price.
On the technology and operational side Ruby Hotels will be powered by hetras' advanced cloud-based hotel management software. Mobile reservations, mobile check-in and mobile check-out put the control in the guests´ hands, where it belongs – before, during and after the stay.
Having designed and implemented software for future-oriented hotel chains such as OKKO Hotels, citizenM, Bloc Hotels and Glow Hotels, hetras was the first clear choice for Ruby Hotels.
Ruby Hotels has brought together a highly experienced management team with backgrounds from Arabella and ArabellaSheraton, Accor, Gold Inn, Dormero, design hotels, Kameha Grand and MotelOne. The first Ruby Hotel is scheduled to open in February 2014 in Vienna. Located in the heart of the Austrian capital, it is part of the re-development of the famous Sofiensäle.
Thanks to the hetras multi-tenant cloud technology, web service architecture and flexibility towards 3rd party vendors, the preparation and training for the first Ruby hotel will be completed remarkably fast, without even requiring on-site presence in Vienna. ■