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Selfridges opens Christmas store with just four months to go

Staff Writer |
Selfridges has opened its Christmas store with 145 shopping days left if you are in a hurry to buy all the festive essentials.

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Customers from overseas were already starting their Christmas purchases
The central London retailer's fourth floor has been decked out with 50,000 decorations.

Selfridges said it was the first department store in the world to launch its Christmas shop this year and even Santa Claus was in town for the opening.

Selfridges said that eager customers - especially from overseas - were already starting their Christmas purchases.

The store said among this year's big trends were personalised decorations, disco gems, warm and white metallics, and Nordic wood.

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