POST Online Media Lite Edition


Twitter and Yahoo! Japan together in ads business

Staff writer |
Twitter announces that it will be teaming up with Yahoo! Japan to make Twitter Ads available to small and medium-sized businesses (SMBs) in Japan.

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Under this new partnership, Yahoo! JAPAN will serve as a reseller and integrate Twitter Ads into its existing ad platform, making it simple for thousands of SMB clients to create Promoted Tweets and Promoted Accounts campaigns directly within its Yahoo Campaign Management Tool of Yahoo! JAPAN Promotion Ads.

"This partnership is an important milestone for Twitter in our efforts to bring Twitter Ads to advertisers big and small across the globe. A year ago, we launched our self-serve ads platform to all SMB advertisers in the U.S., enabling them to amplify their organic Twitter presence and engage with the right audience.

"Late last year, we rolled out Twitter Ads to all SMBs in the UK, Ireland and Canada after making significant improvements to our targeting and measurement tools based on advertiser feedback. Along the way, we’ve seen how Twitter Ads have helped thousands of SMBs grow their network of engaged followers, connect with the right customers, and most importantly, drive measurable business results," Twitter said in its blog.

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