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Unilever to acquire Murad skincare

Staff writer |
Unilever has signed an agreement to acquire Murad, a leading clinical skincare brand.

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This follows the recent acquisitions of Dermalogica, Kate Somerville and REN, which jointly position Unilever as a key player in the personal care prestige segment.

Founded in 1989 in Los Angeles, Murad has a mission to provide proven, efficacious products. Howard Murad MD, a dermatologist, pharmacist, and UCLA professor, developed a recipe of antioxidants, anti-inflammatories, and hydrators to address virtually every skin care concern, from acne to anti-ageing.

Murad has a significant presence in the US through professional salons and spas such as Massage Envy, and specialist retailers such as Sephora, Ulta and Nordstrom; as well as through direct sales.

It also has a regional hub for Europe located in the UK, and the brand can be found in over 42 countries, in department stores, pharmacies, spas and salons.


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