Unilever to acquire Murad skincare
This follows the recent acquisitions of Dermalogica, Kate Somerville and REN, which jointly position Unilever as a key player in the personal care prestige segment.
Founded in 1989 in Los Angeles, Murad has a mission to provide proven, efficacious products. Howard Murad MD, a dermatologist, pharmacist, and UCLA professor, developed a recipe of antioxidants, anti-inflammatories, and hydrators to address virtually every skin care concern, from acne to anti-ageing.
Murad has a significant presence in the US through professional salons and spas such as Massage Envy, and specialist retailers such as Sephora, Ulta and Nordstrom; as well as through direct sales.
It also has a regional hub for Europe located in the UK, and the brand can be found in over 42 countries, in department stores, pharmacies, spas and salons. ■