Vodafone to expand agreement with MTS and launch its brand in Ukraine
Under the new, non-equity partnership, the companies will roll out 3G and develop a number of new services in the market using the Vodafone brand in Ukraine.
Both companies have been working together since the original partner market agreement was signed in 2008. Under this agreement, MTS has gained exclusive access to a range of products, services and devices from Vodafone for both consumer and corporate markets.
It has also helped MTS leverage Vodafone’s expertise in marketing and deployment of new technologies. The new agreement builds on and develops this long-standing partnership.
Headquartered in Kyiv, MTS Ukraine has more than 20 million customers and 3,800 employees.
The launch of 3G services under the Vodafone brand in Ukraine will commence in the coming months and will include the transition of MTS’s retail outlets and the majority of its dealerships. The Vodafone brand will not be used in territories currently not under the direct control of the Ukrainian government.
Vodafone will introduce a number of its services to the Ukrainian market, including bundled offers, competitive long-distance international calls and worry-free roaming when abroad.
Vodafone, which has already rolled out 3G in 26 countries, will advise on network operation, network optimisation and the introduction of high quality 3G services, including music and games applications for consumers. ■