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Yahoo and Google in new deal, will pay to each other

Staff writer |
Yahoo and Google entered into a new services agreement. Yahoo may use Google’s services on its sites and will pay for that.

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The services agreement is effective as of October 1, 2015 and expires on December 31, 2018. Google will provide Yahoo with search advertisements through Google’s AdSense for Search service (AFS), web algorithmic search services through Google’s Websearch Service, and image search services.

The results provided by Google for these services will be available to Yahoo for display on both desktop and mobile platforms.

Yahoo may use Google’s services on Yahoo’s owned and operated properties and on certain syndication partner properties in the United States, Canada, Hong Kong, Taiwan, Singapore, Thailand, Vietnam, Philippines, Indonesia, Malaysia, India, Middle East, Africa, Mexico, Argentina, Brazil, Colombia, Chile, Venezuela, Peru, Australia and New Zealand.

Under the Services Agreement, Yahoo has discretion to select which search queries to send to Google and is not obligated to send any minimum number of search queries.

The services agreement is non-exclusive and expressly permits Yahoo to use any other search advertising services, including its own service, the services of Microsoft Corporation or other third parties.

Google will pay Yahoo a percentage of the gross revenues from AFS ads displayed on Yahoo Properties or Affiliate Sites.

The percentage will vary depending on whether the ads are displayed on U.S. desktop sites, non-U.S. desktop sites or on the tablet or mobile phone versions of the Yahoo Properties or its Affiliate Sites.

Yahoo will pay Google fees for requests for image search results or web algorithmic search results.

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