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Yahoo to pass Twitter in US Mobile ad share

Staff writer |
Yahoo reported its mobile revenues for the first time in Q3 2014, and eMarketer estimates that the company will take nearly 3.2% of the $18.99 billion US mobile advertising market in 2014, launching itself into the mix as a competitor.

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Next year, Yahoo's US mobile ad revenues will account for 3.74% of the country's mobile ad market, pushing past Twitter for the first time—which will take 3.69% share in 2015—according to eMarketer.

By 2016, Yahoo's share will near 4.2%, which still trails Google and Facebook by a wide margin. However, the company's 1-percentage-point gain from 2014 through 2016 represents the largest among companies that we tracked for this latest forecast.

Overall, eMarketer estimates that US mobile ad spending will grow 50% next year to reach $28.48 billion—and another 41% in 2016 to hit $40.16 billion.

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