POST Online Media Lite Edition


Put a freezer in your room

Martha Taylor-Brown |
Sub-Zero is an example how to connect the function and the design, and it's clear proof that we can have both of them in one piece.

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One unknown day 64 years ago a man named Westye F. Bakke stepped down in the basement of his Madison home and finished its projects. Deep into Second World War, the first freestanding freezer was built. Although the first known freezer was demonstrated in 1748, and year of 1850 saw the first icemaker, it took a long time for the "fridge" to become a part of our lives.

Mr. Bakke anticipated the household need that will follow after the war and he founded Sub-Zero Freezer Company in 1945. He shares his story with so many other entrepreneurs: Sub-Zero was founded in a car garage, while today it is widely recognized company.

After just five years, the company presented the built-in refrigerator. Long before brands and endless debate how the design should be mixed with functionality, Sub-Zero showed how freezer could be melted into kitchen design. That concept was warmly accepted and market saw a line of successful products: from Series 600, 700 and Series 400 of wine storage. What connects all those models is a system that contains two separate cooling systems.

"Now, when we have a fridge, we may also have a cooking stove." That thought, or something very close to that, was in minds of Sub-Zero managers when the acquired Wolf, a symbol for professional cooking equipment for restaurants, in 2000. Wolf is also an established company, on the market for 70 years, and it brings the complementary products to Sub-Zero.

At Sub-Zero can find refrigerator, freezer, side by side, over and under, and all that in three designs. Thus, it is no problem to place a device wherever you want. There's no reason for keeping the ugly beast in your little home gym when you can one of the Sub-Zeros. You simple chose a unit and hide it inside the furniture. Or better yet, melt it with you existing home/office design. You can have standard stainless steel unit, or you can have platinum and carbon premium stainless steel finishes. On some models, like 601R, 611 and 650, you can have a glass doors. Take, for example, the 601RG Glass Door All Refrigerator. That unit has internal light that can illuminate your favourite food, but it can also be switched off.

That glass doors are UV resistant with good insulation; venting is on the front so 601RG can be built-in; it contribute to energy saving because it uses less electricity than a 100-watt light bulb; and you get a warranty from two to twelve years. We'll stop here and won't write about electronic controls, spacious interior or door alarm to remind you that doors are open... You simply need to see that fridge. Or some of its cousins.

We'll finish with a conclusion that Sub-Zero is an example how to connect the function and the design, and it's clear proof the we can have both of them in one piece of high-tech, good looking part of home furniture.

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