Google Q3 results: net income down, EPS down, CPC down
Google (NASDAQ: GOOG) revenues were $11.53 billion, or 82% of consolidated revenues ($14.10 billion), in the third quarter of 2012, representing a 19% increase over third quarter 2011 revenues of $9.72 billion.
"We had a strong quarter. Revenue was up 45 percent year-on-year, and, at just fourteen years old, we cleared our first $14 billion revenue quarter," said Larry Page, CEO of Google.
Google-owned sites generated revenues of $7.73 billion, or 67% of total Google revenues. That's a 15% increase over Q3 2011 Google sites revenues of $6.74 billion. Its partner sites generated revenues of $3.13 billion (+21% from Q3 laste year), and international revenues totaled $6.11 billion, 53% of total Q3 revenues, and that's one percent down from Q2 2012 and two percent down comparing to Q3 2011.
Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of network members, increased approximately 33% over the third quarter last year and increased approximately 6% over the second quarter this year. Average cost-per-click (CPC) decreased approximately 15% quarterly year-to-year.
At the end of the third quarter, cash, cash equivalents, and short-term marketable securities were $45.7 billion. ■