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Westerners most likely to conserve water

Staff writer |
People in the western United States and U.S. adults 55 years old and older are among those most likely to practice water conservation in their home, according to a new poll coinciding with World Water Day.

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An online survey of more than 2,000 U.S. adults, conducted online by Harris Poll on behalf of World Vision in February, found that 88 percent of people in the western U.S., and 85 percent of seniors (55+) nationwide, regularly attempted to reduce their household's water consumption.

Americans also were polled on whether they believe it's possible for most people worldwide to have access to clean water in their lifetime – and they were not optimistic.

More than 748 million people, or one in nine worldwide, lack access to clean drinking water. Only 9 percent of U.S. adults believed it was very likely for most people on earth to receive access to clean water in their lifetime. Overall, the majority (53 percent) thought it was unlikely.

A recent study by KPMG that found that the world's leading water providers reached 6.8 million new people with clean water in 2013.

Other findings from the poll included that nearly 1 in 5 Americans do not regularly attempt to conserve water in their home; shutting a faucet off while brushing teeth or washing dishes is the most common method of water conservation; and education and marital status had little impact on the approach to water conservation.

Women are more likely than men to believe that the global water crisis can be solved. The wealthiest (those with an annual household income of $100,000 or more) and the most educated (college graduates+) were the most pessimistic about solving the global water crisis

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