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Apple CEO urges Duke grads to think hard about data privacy

Staff Writer |
During a commencement address to Duke University Sunday, Apple CEO Tim Cook told the students to make brave choices, rise to challenges and be unafraid to break with conventional wisdom.

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Speaking at Duke University in North Carolina on Sunday, Cook made the case for Apple's "respectful" position on user information just weeks after Facebook was at the center of a global storm over a data breach that affected 87 million users.

Cook told new graduates: "We reject the excuse that getting the most out of technology means trading away your right to privacy.

"So we choose a different path: collecting as little of your data as possible. Being thoughtful and respectful when it's in our care. Because we know it belongs to you."

Cook again aimed to paint Apple’s handling of user data in stark contrast with Facebook’s. He credited Apple co-founder Steve Jobs with instilling within the company the drive to do things better.

“In every way at every turn, the question we ask ourselves is not, ‘What can we do?’, but ‘What should we do?” Cook said.

“Because Steve taught us that’s how change happens, and from him I learned to never be content with the way that things are.”


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