POST Online Media Lite Edition


Internet surpasses TV for political information in Brazil

Staff Writer |
A survey conducted by the Parana Research Institute reveals that the internet, not television news or political programs, is the primary source of electoral information for Brazilian voters in the lead up to the October general elections.

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While 42.5 percent of voters search for information on websites and social media accounts, 36.7 percent rely on information from television programs. A mere 6.3 percent depend on traditional print journals for electoral or political news.

Radio programs come in at fourth place at 5.6 percent. Another 8.8 percent responded that they either don't know how or don't make use of any communication vehicle to inform themselves about political or electoral issues.

The data corroborates a thesis presented by Marco Coimbra, a sociologist, and president of the Instituto Vox Populi research center, which confirmed Wednesday that the number of people who rely on television for their electoral or political information has decreased.

While TV viewership is down, access to internet websites and social media has increased.

The survey revealed that the internet and social media websites are used by the majority of voters between 16 and 59 years of age. The increase in internet use compared to television is most prevalent among those who have a high school diploma or university degree, according to Brasil 24/7.

The survey was conducted between July 25 and 30. A total of 2,240 voters were questioned in 170 municipalities in all regions of the country. The poll has a margin of error of two percent.

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