Japan supermarket sells heroic beer cans damaged in earthquake
Christian Fernsby | ▼ February 25, 2021
A supermarket in Fukushima, Japan has sold off beer damaged by the recent earthquake by branding them as “heroes.”
Article continues below
According to an NHK report, the 7.1 magnitude earthquake, which struck the Tohoku region on February 13, caused a ceiling in the Happy Food RE Fanz supermarket in Date to collapse and rattle its merchandise off the shelves.
Around 40 cans of beer were dented as a result.
While this typically would have meant that the beers would be destined for the discounted goods bin, store clerk Yohei Sato decided to give the cans a second chance by calling them the “heroes” of the earthquake.
He shared photos of a handwritten sign he put up next to the battered items along with a cute drawing of a bruised-up beer can that had “survived” the earthquake.
“These are the heroes who bravely stood up to the earthquake.
“I don’t want them to be treated like fallen and damaged products that sell at a discount.
“Please take them with you and let them live out their lives as delicious alcohol,” read the sign, based on translations by SoraNews24.
The cans were sold at their normal price and Sato’s gimmick appears to have worked as shoppers snapped up the “heroic” beers.
Sato later told SoraNews24 that he managed to sell all the damaged beer cans within a matter of days.
“Thanks to everyone, they sold out earlier.
“It’s the customers who bought them who are the real heroes to our store,” said Sato. ■ What to read next
Jefferies announced third quarter 2023 financial results.
Latest Home appliances merger could reduce choice for consumers, CMA says
Outlook for Sweden's economy revised downwards
JetBlue unveils family seating guarantee with no additional fee
Bentley Bentayga, ultimate luxury and chiropractor
Heavy rain hits north Vietnam halting traffic in Hanoi
EPPO launches EPPO Academy for elite financial investigators
Spain: EPPO dismantles criminal organisation suspected of €17 million VAT fraud involving luxury cars
Runaway plane crosses active runway at Malta Airport
Philippine seizes 14.36 kg of cocaine in Manila airport
Japan starts building new tallest skyscraper in Tokyo
Colorado: Up to $2.5 million available in first round of Small Food Business Recovery And Resilience Grants
Unite: Mini nuclear reactors must be UK designed and built after Sunak net zero speech
Mexican goods worth $1 billion stuck at U.S. border amid migration checks
Construction of wind farm worth $75m will start soon in Bosnia and Herzegovina
Canada and France deepen cooperation on critical minerals
Türkiye seals deal for natural gas exports to Romania
Alabama Governor announces major tax reform to benefit small businesses
Governor Edwards announces federal approval of Emergency Declaration for Lower Mississippi River saltwater intrusion
Brazil launches plan to boost national production of health items
Today We Recommend Highlights
Stellantis expands offer of mobility solutions in Africa
Nel Hydrogen to build gigafactory in Plymouth Township bringing 517 jobs to Michigan
Betashares to acquire Bendigo Bank's super business
Repligen of Massachusetts to buy Metenova of Sweden
Provalus to create 92 jobs in Columbus County, North Carolina
65 Equity Partners appoints two senior partners
Krank appoints David McCarthy as global head of sales
Lithium Energi Exploration appoints Jason Nalewanyj as CFO
High Liner Foods appoints Paul Jewer as interim CEO
BP CEO resigns over personal relationships with colleagues, Auchincloss new interim CEO
Acute slowdown in agricultural output price in EU rises
S&P improves Pennsylvania’s rating outlook to ‘positive,’ affirms A+ long-term rating
Ukraine's GDP grows by 19.5% in Q2
Spain's economy grows 0.5 pct in Q2
Slow growth for Taiwan
H&M Q3 operating profit up
Costco sales up 9.4 percent
United Natural Foods Q4 sales increased 2.0%
KB Home Q3 revenues $1.59 billion
FedEx Q1 profit $1.08 billion
Niger set to monetize massive gas reserves through Saharan natural gas pipeline
Putting the brakes on EV folly that choked the market
Oil discovery in Kavango Basin may mean huge benefits for Namibians
Cape Town and Dubai battle over Africa's energy future
Is America going to lose its superpower status?
Another batch of sunflower seeds from Serbia arrived in Belgorod region, Russia
Russia: Over 61 000 hectares of agricultural land put into circulation in Orenburg region
Seasonal growth in air transportation of salmon caviar continues in Kamchatka
New pest raises concern for oak trees in Oregon
Imprisonment or unlimited fine or both for snares and glue traps in Wales
Investors less likely to sell losing stocks when entire portfolio is at loss
How managers can encourage employees to share their best ideas
More than 50% of software leader roles will explicitly require oversight of generative AI
Gartner survey: Half of candidates accepted job offer and backed out before starting
Educational bootcamps can help people switch careers, says study
New York judge found Donald Trump liable for fraud, effectiely kills his business in state
Deutsche Bank subsidiary DWS to pay $25 million for anti-money laundering violations and misstatements
Portugal: Lisbon Court of Appeal confirms infringement by Super Bock sanctioned by AdC
Commission re-imposes €376.36 million fine on Intel for anticompetitive practices in market for computer chips
Goldman Sachs to pay SEC $6 million in penalties for providing deficient blue sheet data
Iconic Buffalo Roundup in South Dakota
Urban(R)Evolution, celebration of graffiti art
151 room Taj the Trees hotel opens in Mumbai
Festival of films made by kids returns to Blatimore, Md.
World's glass blowing artists will come to Jack Pine Glass Pumpkin Festival
Ares Modena S1 is real take on Corvette
Toyota to launch new Century in Japan
Alfa Romeo 33 Stradale, pure beauty with 750 hp
Grand Soleil 40, fast and responsive boat
Zenvo Aurora, Danish miracle with turbocharged V12 engine
Graff, obsession with perfection
Ballerina kitchens, the dance of style and function
Big ideas for small interiors
How to choose colors for your walls
Vintage chairs to embellish any room
HP Spectre Foldable PC, interesting laptop but $5000 for it is way too much
Deutsche Telekom Fairphone 5, sustainable and ethical smartphone you can repair yourself
Canon MS-500, ultra sensitive camera for professionals
Nikon Z 8, full frame mirrorless camera for professionals
Reed Muse 3A turntable, good design and even better music
GSK’s Arexvy RSV vaccine approved in Japan for adults aged 60 and above
Americans to get free COVID-19 test
Japan approves its first Alzheimer's drug
Aerobic and strength exercise can support better brain health in your 80s and 90s
Rhode Island suicide and crisis line calls increase by more than 50% since 988 launch
CERN says antimatter responds to gravity
Arctic sea ice sixth lowest on record
China launches its latest remote sensing satellite
Berlin plans to plant 500,000 trees in autumn
Radio signals reveal secrets of hidden supermassive black holes