15 hotels worth $10 billion to open in Bahrain
This was underpinned by plans to establish 15 new five and four-star hotels and beachfront resorts, with a collective investment value of more than $10 billion over the next five years.
The list includes world-renowned hotel brands including: The One&Only Resort, Wyndham Grand Hotel, Fairmont, Vida Hotel & Resort, The Address Hotel & Resort, Ibis Hotel and Pullman Hotel.
These hotels will add to the Kingdom’s existing portfolio of over 190 hotels and resorts. This includes 18 five star hotels, 48 four-star hotels, 35 three star hotels, 81 serviced apartments and 11 resorts.
These hotels currently offer a capacity of more than 16,500 rooms, with big names such as the recently opened Four Seasons Hotel Bahrain Bay, ART Rotana Amwaj Islands Hotel & Resort, Downtown Rotana, the Westin and Le Meridian Hotel Bahrain City Centre.
In order to continue to attract new visitors and support demand, Bahrain unveiled its brand-new tourism identity: "Ours. Yours. Bahrain" as part of Bahrain Tourism and Exhibitions Authority’s (BTEA) commitment towards reinvigorating the Kingdom’s tourism industry.
The campaign’s strategic and infrastructural initiatives aim to increase this amount to $1 billion by 2020, effectively doubling tourism’s contribution to Bahrain’s GDP from 3.6% to 6.6%.
BTEA also established six international offices to help drive development and raise awareness of Bahrain’s tourism in key global markets such as: UK, France, India, Germany and Russia. ■