£1bn to be spent by UK online shoppers this Black Friday
This is according to new figures produced by Experian, in conjunction with IMRG, the UK’s industry association for online retailers.
This will make it the first time ever that UK online retail sales exceed £1bn in a single day.
Due to increased consumer awareness of discounting by retailers around the pre-Christmas shopping dates, Experian and IMRG predict this retail season to rapidly surpass 2014.
The main pre-Christmas shopping days which will see uplift in spending include Black Friday, Cyber Monday (November 30) and Manic Monday (December 7). Boxing Day and New Year’s Day are also expected to see large increases in spend compared to 2014. ■