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30% of U.S. consumers order online for same day delivery

Staff writer |
In America, convenience is king: Report American Consumers in 2020 reveals that roughly 3 in 10 consumers have ordered items online for same-day delivery in the past 12 months.

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This excludes foods ordered for immediate consumption such as delivery pizza.

Presently Amazon and Walmart are the main beneficiaries of requests for same-day delivery.

Data from Packaged Facts' August 2015 national consumer survey reveal that 44% of consumers have purchased products online from Amazon for same-day home delivery, while 37% have requested same-day delivery from Walmart.

However, the growing popularity of online delivery services such as Instacart and other retailers could challenge for greater market share in coming years. This is especially true when it comes to the delivery of perishable products such as grocery items.

Walmart's fellow retail giant Target already has 24% of consumers making same-day delivery purchases online, and could prove to be the greatest threat to the market dominance of Amazon and Walmart.

Target recently announced that it had teamed with Instacart to test grocery delivery to shoppers beginning September 15 in the Minneapolis area, where Target is headquartered.

Beyond fruits and other perishables, the service would provide consumers with household, pet, and baby products that are delivered in either a one hour or two hour windows depending on shopper preference.

The investment in same-day grocery delivery is part of Target's plans to expand to other markets and boost its online business under CEO Brian Cornell, who joined the company in August 2014.