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53 million Americans plan to buy diamond between Thanksgiving and Valentine's Day

Staff Writer |
A new survey released by the Diamond Producers Association (DPA) and KRC Research found that over 53 million Americans (21%) plan to purchase a diamond between Thanksgiving and Valentine's Day, with men and millennials most likely to purchase these authentic symbols of love this holiday season.

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Of Americans who plan to buy a diamond, more than 20 million plan to buy a diamond engagement ring.

The survey confirmed that there is clear confusion among diamond purchasers about the differences between natural diamonds and laboratory-created diamonds, including differences in value, rarity, physical growth structure and origin.

Nearly half of diamond purchasers (44%) were unaware of the significant differences in value, rarity, physical growth structure and origin between natural diamonds and laboratory-created stones. However, more than seven in 10 (71%) became more likely to buy a natural diamond over a laboratory-created diamond as they learned the differences.

The diamond industry supports 10 million jobs around the world and contributes $8.4 billion a year to African economies.

Investments by the diamond industry protect vulnerable wildlife around the world, including thousands of caribou, grizzly bears, and elephants.

99.8% of diamonds on the market are certified conflict free through the Kimberley Process.


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