POST Online Media Lite Edition



 

69% of shoppers want self-help digital tech in-store

Staff writer |
New research suggests that shoppers are past the digital "cool factor" and looking for digital implementations in-store to give them self-directed shopping experiences like they get online.

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In-store analytics & customer experience firm InReality released its second Reality of Retail report.

Only 18% of shoppers stated that they discover brands/products through traditional advertising.

Shoppers are 2x more likely to discover brands/products while browsing online than they are to discover them through traditional advertising.

Shoppers are also 1.5x more likely to discover brands/products while browsing in-store than they are to discover them through traditional advertising.

The cost of just one bad experience is very steep:

- Only 27% of shoppers said they would give a physical store a second chance after a poor experience

- Only 15% of shoppers said they would give a brand or product a second chance after a poor experience

- Only 16% of shoppers said they would give an online store a second chance after a poor experience.