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Are real estate CEOs missing out on the technology opportunity?

Staff Writer |
In its 21st annual survey of CEOs from around the world PwC found that technology does not top the agenda for real estate CEOs either as a threat or an opportunity.

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Only 17% of real estate CEOs cite cyber threats as a danger to their growth prospects, compared with 40% of all CEOs who took part in the survey. While even fewer, only 10% of real estate CEOs, view the speed of technological change as a threat to their organisations compared with 38% of all CEOs.

Looking at opportunities only 20% of real estate CEOs said they clearly understood how robotics and artificial intelligence can improve customer services compared with 47% of all CEOs.

Real estate also appears to be a bit behind the curve when it comes to future talent with just 43% of real estate CEOs rethinking their human resources function to attract digital talent compared with 60% of CEOs overall.


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