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Asia Pacific and Middle East support European tourism

Staff writer |
European Cities Marketing and ForwardKeys announced new results of the Air Travelers' Traffic Barometer which reveals 3.2 percent increase in international arrivals in 2014.

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Tha is thanks to continuing growth in long-haul markets especially from Asia Pacific and Middle East.

During the fourth quarter of 2014, Asia & Pacific continued driving the growth in long-haul arrivals to Europe, compensating the severe decrease in Africa (-6.9%) caused partly by the Ebola outbreak.

Regaining its bigger market share of 67% during winter season, intra-European flow, however, suffered a modest decrease of -1%, mostly due to the collapse of Russia & Ukraine markets in November and December 2014.

Yearly performance showed overall constant growths in all source subcontinents (+3.2%), despite the slowing down in the last quarter.

Solid market shares were seen in solo and couple travelers, last-month bookers, as well as vacationers staying 6 to 13 nights, for the fourth quarter of 2014. However the fastest growths were seen in group traveler (+32.7%) as well as early booker segment (+11.8%).

Current forward bookings trends for international arrivals in Europe during the first quarter of 2015 show a depressing situation for intra-regional (-0.3%) and African (-2.5%) flows while Asia & Pacific and Middle East perform above the promising average long-haul growth with respectively +17.6% and +16.1% growth compared to the first quarter of 2014.


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