Baby boomers and Millennials not fans of mobile ads
Q2 2015 data from GlobalWebIndex put the share much lower on a worldwide basis. It found that 34% of those ages 16 to 24 and 31% of 25- to 35-year-old internet users blocked ads. Ad blocking was significantly more common among these ages groups than among older users.
Baby boomers also had a highly negative response to mobile ads. They were less than half as likely as millennials to say they would accept ads in return for something of value.
Fewer than 8% said they were likely to purchase a product advertised on their mobile phone—again less than half the rate among millennials. Overall, just 5.2% were interested in receiving ads on their phone at all. ■