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Beer sales falling worldwide, trend towards cider sipping stalled

Staff Writer |
People are drinking fewer alcoholic drinks, according to a new industry report tracking consumption worldwide.

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Beer sales continued to slide last year and the trend towards cider sipping stalled.

The global market for all alcoholic drinks contracted 1.3% in 2016, driven by a 1.8% fall in beer sales, the International Wine and Spirits Record (IWSR) found.

Cider sales went in reverse, down 1.5% after several years of growth.

The overall contraction of international alcohol sales is far greater than the average dip of 0.3% in the previous five years.

The IWSR market report for 2016 found global wine sales to be relatively flat, down 0.1% and spirits consumption grew 0.3%.

UK gin makers could be boosted as the so-called gin revival continued, with sales of the iconic British tipple up 3.7% globally.

Although global GDP increased 3.5% in 2016, according to the IMF, and economic growth usually correlates with increased alcohol consumption several major economies, China, Russia and Brazil all faced an economic slowdown or recession.

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