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Black Friday was really black: Sales down more than $1 billion

Staff writer |
Thanksgiving Day and Black Friday accumulated a projected $12.1 billion in combined sales, which is an estimated decrease versus 2014, according to ShopperTrak.

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Brick and mortar sales on Black Friday fell from $11.6 billion in 2014 to $10.4 billion. Sales on Thanksgiving fell from just over $2 billion to $1.8 billion.

The two dates also saw thinner crowds as the preliminary numbers indicate a decrease in shopper visits on both Thanksgiving Day and Black Friday when compared to last year.

Following initial numbers, ShopperTrak maintains its estimated 2.4 percent increase in sales for brick-and-mortar retail during the 2015 holiday season.


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