Black Friday was really black: Sales down more than $1 billion
Brick and mortar sales on Black Friday fell from $11.6 billion in 2014 to $10.4 billion. Sales on Thanksgiving fell from just over $2 billion to $1.8 billion.
The two dates also saw thinner crowds as the preliminary numbers indicate a decrease in shopper visits on both Thanksgiving Day and Black Friday when compared to last year.
Following initial numbers, ShopperTrak maintains its estimated 2.4 percent increase in sales for brick-and-mortar retail during the 2015 holiday season. ■