Brazilian wine shipments grew by 257%
According to the manager of the project Wines of Brazil of the Brazilian Wine Institute (Ibravin), Roberta Baggio Pedreira, the growth in sales stems from the advertisement of Brazilian wine abroad. This year, this task has received the "support" of the World Cup, which helped introduce Brazilian fine wines to foreigners.
According to data from the first half of this year by Ibravin, Brazil has exported by June $7.16 million in bottled wines, which corresponds to 1.78 million litres. In all of 2013, wine shipments amounted to $5.3 million, and 1.5 million litres in volume. According to Ibravin, average price of a bottle has also risen: from $3.36 last year to $4.01 this year.
By June, exported volume in 2014 accounted for 17% of bottled fine wine sales. Fine wines are those made from "viti vinifera" grapes (suitable for wine making) and include wines and sparkling wines. H1 fine wine sales grew by 257% from the same period last year.
Besides the United Kingdom, the Wines of Brazil project expects US and German markets to have a larger-than-average growth in Brazilian wine imports. The project is also eyeing three other markets, besides the United States, Germany and United Kingdom, namely Holland, China and Hong Kong. The top ten ranking of leading buyers of Brazilian wine features, besides the United Kingdom in the first position, Belgium, Germany, Holland, Paraguay, Japan, United States, Swiss, China and Colombia.
The United Arab Emirates is the only Arab country to be in the list and the only client from the country made a purchase in January this year. ■